In Practice
Results that speak
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Sneak peek · Canal+
Reaching fantasy fandoms for “War of the Kingdoms”
For their new series, streaming service Canal+ wanted to reach people who love fantasy movies and games, as well as fans of Game of Thrones. The Lads took a deep dive into the world of fantasy and built a data-driven campaign reaching the audience through hyper-local, contextual and custom-audience segment targeting — with a significant uplift in sales.
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