About us
Meet the Lads
LeafLads was born from a simple belief: great advertising activates people — and it only works when it's built on data. We combine deep, hands-on advertising expertise with a love of sharing what we know.
Our origin & vision
We want to make the world a brighter place. Using the principles of marketing — and a deep love of data — we help companies, municipalities and NGOs activate people. Whether it's choosing a sustainable product or making a neighbourhood the best place to live, we know how to get started and how to scale.
Rather than waiting for the next brief, we believe in co-creation: together we build the right strategy and translate it into campaigns that guide people through the decision, step by step. And because digital advertising doesn't work without data, data sits at the heart of everything we do.
The Lads
The people behind LeafLads
Photo coming soonBertwin Menninga
Bertwin stood at the start of programmatic advertising in Europe and was one of the first Google Certified Professionals in the Netherlands. With 20 years of experience across programmatic and search, he knows how to make the technology — and the data — work for clients, and loves sharing that knowledge through Aducation.
Photo coming soonMick Walvisch
A seasoned serial entrepreneur, coach and marketing strategist, Mick brings sharp strategic thinking and hands-on business experience. He helps brands cut to the core of their story and turn it into strategies that move people to act.
Want to see who we work with and what we've delivered? Explore our partners and see us in practice.
Let's build something that performs
From your first branding campaign to full EU roll-out — tell us where you want to go and we'll map the route.
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